Top 40 Asian American Beauty Influencers in 2025

1. Michelle Phan

Bio ☨ connected to everything, attached to nothing. ****@michellephan.com@emcosmeticsInstagram Handle @michellephanInstagram Followers 1.9MType MegaGender Female Get Email Contact

2. Aditya Madiraju

Bio New Jersey, USMakeup Nerd • Sephora Squad Mentor 2025 🏳️‍🌈Partnerships - ****@thedigitalbrandarchitects.comInstagram Handle @adityamadirajuInstagram Followers 1.5MType Mega Get Email Contact

3. Anna Kai

Bio ****@wmeagency.com🎙️ Host of @brutallyanna PodcastLeave me a voicemail ⬇️Instagram Handle @maybebothInstagram Followers 1.4MType MegaGender Female Get Email Contact

4. Kripa Joshi

Bio 📍NEW YORK | NEW JERSEY 💌: ****@gmail.comInstagram Handle @kripapateljoshi_officialInstagram Followers 1.1MType MegaGender Female Get Email Contact

5. Yuri Lee

Bio Glass skin for life/ LA🌴📧 ****@gersh.comInstagram Handle @skincarewithyuriInstagram Followers 1.1MType MegaGender Female Get Email Contact

6. Aylen Park

Bio Your fav mom & daughter duo | beauty, food, & travel 📍LA | OC 🇦🇷🇺🇸🇰🇷 (tiktok 1M+)📧****@sparktalentgroup.comInstagram Handle @aylenparkInstagram Followers 456.5KType MacroGender Female Get Email Contact

7. Ava Lee

Bio 🇰🇷 in nycFounder & CEO @byava #JELLOSKIN lifestyle to glow from withinbig beverage person ****@gmail.comInstagram Handle @glowwithavaInstagram Followers 771.4KType MacroGender Female
youtube.com/@GlowWithAva + Follow Get Email Contact

8. Wendy Cung Ly

Bio 🖤: @houseofenvisage 👩🏻‍🍳: @wendereats 🐱: @candiandhowl YouTube 3M | TikTok 1M | 📍LA💌 ****@genflow.comInstagram Handle @wendyskinInstagram Followers 665.6KType MacroGender Female Get Email Contact

9. Amy Chang

Bio ✨SKIN + HAIR + AESTHETICS✨🌱Reviewing the latest in beauty @dtfa Ambassador ****@bondenavant.comInstagram Handle @amychangInstagram Followers 606.5KType MacroGender Female Get Email Contact

10. Karen Yeung

Bio LA 🇺🇸 • HK 🇭🇰 Beauty • Skincare 🎥 1.5 million on Youtube: iamkareno⁣Work 💌 ****@iamkareno.com🇭🇰+852 5531 4832Instagram Handle @iamkarenoInstagram Followers 519.8KType MacroGender Female
youtube.com/@iamkareno + Follow Get Email Contact

11. Arshia Moorjani

Bio • Brown skin beauty• Mommy • ****@gmail.comShop kerastase here:Instagram Handle @arshiamoorjaniInstagram Followers 464.6KType MacroGender Female Get Email Contact

12. Susan Yara

Bio Founder: @naturiumskinYouTube: @mixedmakeup YOUR SKINCARE MOM! Born in Korea. Raised in New Mexico. Miami 🌴Email: ****@mixedmakeup.comInstagram Handle @susanyaraInstagram Followers 454.2KType MacroGender Female Get Email Contact

13. Jen Chae

Bio || beauty, fashion, life ||1.2M on YouTube since 2008 💄💋📬 ****@select.coAll my links ⤵️Instagram Handle @frmheadtotoeInstagram Followers 374.9KType MacroGender Female
youtube.com/channel/UCecy.. + Follow Get Email Contact

14. Tammy Weatherhead

Bio glowing after 40(43) 🇰🇷🇺🇸simple skincare • beauty • life ✨less is more📧****@nextmanagement.com📍DallasInstagram Handle @tamsskynInstagram Followers 316.1KType MacroGender Female Get Email Contact

15. Seerat Saini

Bio Punjabi-American hair growth | fashion | beauty secretscreative director @somaayurvedic ****@gmail.comInstagram Handle @seeratsainiInstagram Followers 304.4KType MacroGender Female Get Email Contact

16. Alessa Miki

Bio Skincare, beauty 🤍 SF📍📧****@gmail.com🎵 alessa.miki (800k)Instagram Handle @alessaInstagram Followers 260.3KType MacroGender Female Get Email Contact

17. Ꮢenée

Bio sᴋɪɴᴛʜᴜsɪᴀsᴛ・ᴄɪᴛʏɢɪʀʟ・ ᴛʀᴇᴀsᴜʀᴇ ʜᴜɴᴛᴇʀɪ ᴛʀʏ sᴛᴜғғ sᴏ ʏᴏᴜ ᴅᴏɴ'ᴛ ʜᴀᴠᴇ ᴛᴏ!✶ ʏᴏᴜᴛᴜʙᴇ ☞ ɢᴏᴛʜᴀᴍɪsᴛᴀ✶ ᴡᴡᴡ.ɢᴏᴛʜᴀᴍɪsᴛᴀ.ᴄᴏᴍ ⌖ ɴʏᴄ | ʜᴋ ****@gmail.comInstagram Handle @gothamistaInstagram Followers 193.2KType MacroGender Female
youtube.com/channel/UC-X4.. + Follow Get Email Contact

18. Vanessa Lee

Bio 📍LA🙋🏽‍♀️CEO, @thethingswedo.co 💉14 yrs cosmetic RN☯️ Certified Eastern face reader💥Spa, Skincare, Tools: @thethingswedo.co ****@vanessaleern.comInstagram Handle @vanessalee_rnInstagram Followers 113.7KType MacroGender Female Get Email Contact

19. Kiran J Meghani

Bio pakistani-american your hair/beauty bestie✨🤍everyday fashion + luxury pieceshtx ****@gmail.comInstagram Handle @kiranjmeghaniInstagram Followers 113KType MacroGender Female Get Email Contact

20. Nica Phan

Bio 📍SFTikTok: nicakphan💌: ****@yahoo.comNot that great at makeup but like, not that bad eitherInstagram Handle @nicaphanInstagram Followers 108.4KType MacroGender Female Get Email Contact

21. Hailun

Bio sharing skincare tips, beauty inspo & lifestyle 🫶🏼📍NYC 📨****@gmail.comInstagram Handle @whatmyskinlikesInstagram Followers 89KType MicroGender Female Get Email Contact

22. WooJung Yi

Bio skincare/beauty/ life in nyc❤️‍🔥✉️ ****@gmail.comInstagram Handle @woojungyiInstagram Followers 82.3KType MicroGender Female Get Email Contact

23. Stephanie Zheng

Bio NJ + NYC💆🏻‍♀️ | holistic esthetician & content creator👩🏻‍💻 | founder of @mountlai + @meiapothecary 🧴 | skincare tips, wellness & entrepreneurship ****@collectionofvials.comInstagram Handle @collectionofvialsInstagram Followers 73.3KType MicroGender Female Get Email Contact

24. Krystal Lee

Bio computer science phd student 🇰🇷🇺🇸yt 123k | tt 50k | ****@hugsandpeaches.comInstagram Handle @krystallee22Instagram Followers 67.7KType MicroGender Female
youtube.com/channel/UCCdR.. + Follow Get Email Contact

25. Mriganka Chawla

Bio Imagine being loved by me (threat) 📍 New York 💪 Fashion| Beauty| Lifestyle 💌 ****@gmail.com #nycinfluencer #desiinfluencerInstagram Handle @mrigankachawlaInstagram Followers 69.5KType MicroGender Female Get Email Contact

26. Sora Michel Lee

Bio ☁️Trying beauty products so you don’t have to ☁️LA/OC📧 PR/Collab: ****@gmail.comInstagram Handle @soramichelleeInstagram Followers 55.2KType MicroGender Female Get Email Contact

27. Allie Chen

Bio fashion | makeup | grwm | DMV + NYC💌: ed@musetheagency | @musetheagency founder of @greynoco ****@gmail.comInstagram Handle @_alliechenInstagram Followers 48.6KType MicroGender Female Get Email Contact

28. Jay

Bio 📍 based in NYC🤠 Posting whatever brings me joy💌 ****@gmail.com ⬇️ Affiliate links below!Instagram Handle @citizenglowInstagram Followers 47.8KType MicroGender Female Get Email Contact

29. Sandy Lin

Bio makeup • fashion • lifestyleSephora Squad Alum 📍 Los Angeles💌 ****@gmail.comInstagram Handle @heysandylinInstagram Followers 40.8KType MicroGender Female Get Email Contact

30. Serin Kong

Bio 📍LA | Korea“let me break it down for you”📧 ****@beccamgmt.comTT: serinkongg / @jjintem.agit (2/25)Instagram Handle @serinkongInstagram Followers 39.6KType MicroGender Female Get Email Contact

31. Shraddha

Bio ☁️ helping you find affordable skincare📍NC✨ kbeauty, dupes, reviews and tips💌 ****@gmail.com (pr/queries)💸 discounts + codes ↓Instagram Handle @beautyfixwithsInstagram Followers 32.7KType MicroGender Female Get Email Contact

32. Joyce Kim

Bio ✨dermatology, life, and everything in between✨los angeles, ca✨personal views, not medical advice ****@gmail.comInstagram Handle @dermlifebalanceInstagram Followers 31.2KType MicroGender Female Get Email Contact

33. Sumona Seth

Bio Artist and dreamer, here to inspire 💫🗣️ Mental Health | Endometriosis | Beauty + Lifestyle 🎗️ @endounited_ 🍕@hungrybenjabis🗽NYC ****@sumonaseth.comInstagram Handle @sumonaseth_Instagram Followers 20.9KType MicroGender Female Get Email Contact

34. Isabella Chen

Bio ✨ skincare & nyc life🎥 TikTok: izzychen (170K)💌 ****@beccamgmt.comInstagram Handle @itsizzychenInstagram Followers 20.1KType MicroGender Female Get Email Contact

35. Hannie Le

Bio content creator in Dallas, TX ˗ˏˋ ♡ ˎˊ˗💌****@theaceagency.coInstagram Handle @hannie.skinInstagram Followers 20.1KType MicroGender Female Get Email Contact

36. Nina

Bio LA • skincare • beauty • mom life • almost 40collabs: ****@gmail.comInstagram Handle @kbeautyritualInstagram Followers 17KType MicroGender Female Get Email Contact

37. Victoria P.

Bio ✨ easy glowy beauty for all 📍LA | TT (24k+) / YT (15k+)📧 ****@gmail.com↓ shop my favesInstagram Handle @vpofglowInstagram Followers 15.3KType MicroGender Female Get Email Contact

38. Crystall Cho

Bio 🧈 K-beauty, skincare, travel & my hectic life🇰🇷🇺🇸 Life in my 30’s on YTAlways planning my next destination ****@gmail.comInstagram Handle @crystallizedchoInstagram Followers 12.1KType MicroGender Female Get Email Contact

39. Christy Yue

Bio I’m just an ordinary asian-american girl✨skincare | beauty | lifestyle📍michigan/seattle💌 ****@gmail.comInstagram Handle @asian.crystalInstagram Followers 2.2KType MicroGender Female Get Email Contact

40. Olivia

Bio 📍Boston 📍Philly 📍NYC💌 ****@gmail.comInstagram Handle @oliviayunugcInstagram Followers 2.1KType MicroGender Female Get Email Contact