Top 40 Asian American Beauty Influencers in 2025

1. Michelle Phan

Bio ☨ Stay aligned with your own energy and let people meet you there🪞****@greenlightgroup.coInstagram Handle @michellephan Instagram Followers 1.8M Type Mega Gender Female Location Culver City, California, United States
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2. Aditya Madiraju

Bio New Jersey, USMakeup Nerd • Sephora Squad Mentor 2025 🏳️‍🌈Partnerships - ****@thedigitalbrandarchitects.comInstagram Handle @adityamadiraju Instagram Followers 2.4M Type Mega Location Monroe, New Jersey, United States
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3. Anna Kai

Bio ****@wmeagency.comI say the quiet part out loud. Subscribe to my Substack, send me your questions, and scream into the void with me. ⬇️Instagram Handle @maybeboth Instagram Followers 1.4M Type Mega Gender Female Location United States
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4. Kripa Joshi

Bio 📍NEW YORK | NEW JERSEY 💌: ****@gmail.comInstagram Handle @kripapateljoshi_official Instagram Followers 1.2M Type Mega Gender Female Location United States
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5. Yuri Lee

Bio Glass skin for life/ LA🌴📧 ****@gersh.comInstagram Handle @skincarewithyuri Instagram Followers 1.4M Type Mega Gender Female Location Los Angeles, California, United States
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6. Aylen Park

Bio Your fav mom & daughter duo | beauty, food, & travel 📍LA | OC 🇦🇷🇺🇸🇰🇷 (Tiktok 1M+, YouTube 1M+)📧****@underscoretalent.comInstagram Handle @aylenpark Instagram Followers 1.4M Type Mega Gender Female Location Los Angeles, California, United States
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7. Ava J Lee

Bio 🇰🇷 in nycFounder & CEO @byava #JELLOSKIN lifestyle to glow from withinbig beverage + lymph person 🍵ིྀ🍓🤍༘⋆｡˚ ****@gmail.comInstagram Handle @glowwithava Instagram Followers 787K Type Macro Gender Female Location New York City, New York, United States
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8. Wendy Cung Ly

Bio making beauty fun & life aesthetic 🍜: @wendereats 🐱: @candiandhowl 🖤: @houseofenvisageYouTube 3M | TikTok 1M 💌 ****@genflow.comInstagram Handle @wendyskin Instagram Followers 757.1K Type Macro Gender Female Location Los Angeles, California, United States
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9. Amy Chang

Bio Discovering the best in beauty📍LA | ****@bondenavant.comInstagram Handle @amychang Instagram Followers 639K Type Macro Gender Female Location Los Angeles, California, United States
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10. Karen Yeung

Bio your big sis 🫶🏼✨beauty, skincare dreaming of @softies_beauty ☁️🤍 1.5 million on youtube: iamkareno💌 ****@underscoretalent.comInstagram Handle @iamkareno Instagram Followers 516.2K Type Macro Gender Female Location Los Angeles, California, United States
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11. Arshia Moorjani

Bio Mom | Founder @meristoribeauty ****@gmail.comInstagram Handle @arshiamoorjani Instagram Followers 548.5K Type Macro Gender Female Location New York City, New York, United States
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12. Susan Yara

Bio Founder: @naturiumskinYouTube: @mixedmakeup YOUR SKINCARE MOM! Born in Korea. Raised in New Mexico. Living in Miami🌴Email: ****@mixedmakeup.comInstagram Handle @susanyara Instagram Followers 450.1K Type Macro Gender Female Location Los Angeles, California, United States
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13. Jen Chae

Bio || beauty, fashion, life ||1.2M on YouTube since 2008 💄💋📬 ****@select.coThe JEN bra is HERE!!! ⤵️Instagram Handle @frmheadtotoe Instagram Followers 379.1K Type Macro Gender Female Location Kansas, United States
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14. Tammy Weatherhead

Bio ✨less is more• simple skincare • beauty • life 📍Dallas I @gershagency 📩****@tamsskyn.comInstagram Handle @tamsskyn Instagram Followers 575.5K Type Macro Gender Female Location Dallas, Texas, United States
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15. Seerat Saini

Bio ☆ your punjabi-american bestie ☆fashion | hair | beautycreative director @somaayurvedicNEW YOUTUBE VLOG ↓ ****@gmail.comInstagram Handle @seeratsaini Instagram Followers 310.1K Type Macro Gender Female Location United States
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16. Alessa Miki

Bio Skincare, beauty 🤍 SF📍📧****@gmail.com🎵 alessa.miki (800k)Instagram Handle @alessa Instagram Followers 264.3K Type Macro Gender Female Location San Francisco, California, United States
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17. Ꮢenee Chow

Bio sᴋɪɴᴛʜᴜsɪᴀsᴛ・ᴄɪᴛʏɢɪʀʟ・ ᴛʀᴇᴀsᴜʀᴇ ʜᴜɴᴛᴇʀɪ ᴛʀʏ sᴛᴜғғ sᴏ ʏᴏᴜ ᴅᴏɴ'ᴛ ʜᴀᴠᴇ ᴛᴏ!#ageless #agingwell ✶ ʏᴏᴜᴛᴜʙᴇ ☞ ɢᴏᴛʜᴀᴍɪsᴛᴀ✶ ᴡᴡᴡ.ɢᴏᴛʜᴀᴍɪsᴛᴀ.ᴄᴏᴍ ⌖ ɴʏᴄ | ʜᴋ ****@gmail.comInstagram Handle @gothamista Instagram Followers 189.7K Type Macro Gender Female Location New York City, New York, United States
youtube.com/channel/UC-X4.. + Follow Get Email Contact

18. Vanessa Lee

Bio DTLA•Beverly Hills•Venice•Chino Hills•O’ahuCXO, @thethingswedo.co 16 yrs cosmetic RNCertified Eastern face readerNational trainer, industry leader ****@vanessaleern.comInstagram Handle @vanessalee_rn Instagram Followers 126.3K Type Macro Gender Female Location Los Angeles, California, United States
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19. Kiran J Meghani

Bio pakistani-american your hair/beauty bestie✨🤍everyday fashion + luxury pieceshtx ****@gmail.comInstagram Handle @kiranjmeghani Instagram Followers 111.5K Type Macro Gender Female Location Houston, Texas, United States
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20. Nica Phan

Bio 📍SFTikTok: nicakphan💌: ****@yahoo.comNot that great at makeup but like, not that bad eitherInstagram Handle @nicaphan Instagram Followers 107.6K Type Macro Gender Female Location San Francisco, California, United States
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21. Hailun

Bio skincare tips, beauty inspo & snippets of my life 🫶🏼📍NYC 📨****@gmail.comInstagram Handle @whatmyskinlikes Instagram Followers 82.9K Type Micro Gender Female Location New York City, New York, United States
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22. WooJung Yi

Bio gone fishing…🎣💭 ****@gmail.comInstagram Handle @woojungyi Instagram Followers 78.6K Type Micro Gender Female Location New York City, New York, United States
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23. Stephanie Zheng

Bio NJ + NYC💆🏻‍♀️ holistic esthetician who loves to gua sha, read + garden💌 ****@collectionofvials.com• skincare • wellness • books • mindful living •Instagram Handle @collectionofvials Instagram Followers 69.6K Type Micro Gender Female Location New York, United States
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24. Krystal Lee

Bio chicagoelevating natural beauty✨💌****@hugsandpeaches.comInstagram Handle @krystallee22 Instagram Followers 141K Type Macro Gender Female Location United States
youtube.com/channel/UCCdR.. + Follow Get Email Contact

25. Mriganka Chawla

Bio Imagine being loved by me (threat) 📍 New York and London 💪 Fashion| Beauty| Lifestyle 💌 ****@gmail.com #nycinfluencer #desiinfluencerInstagram Handle @mrigankachawla Instagram Followers 108.7K Type Macro Gender Female Location New York City, New York, United States
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26. Sora Michelle

Bio ☁️All things beauty and girly☁️LA📧 PR/Collab: ****@divisionmedia.coInstagram Handle @soramichellee Instagram Followers 59.5K Type Micro Gender Female Location Los Angeles, California, United States
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27. Allie Chen

Bio NYC + DMV | ur fav asian beauty bestie****@v1sionventures.comtiktok: _alliechen (187k+)founder of @greynocoInstagram Handle @_alliechen Instagram Followers 100.9K Type Macro Gender Female Location United States
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28. Jay Zhang

Bio 🤠 Posting whatever brings me joy💌 ****@gmail.comInstagram Handle @citizenglow Instagram Followers 43.7K Type Micro Gender Female Location United States
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29. Sandy Lin

Bio born to be poetic, forced to be a realist💌 ****@gmail.com 📍 Los AngelesInstagram Handle @heysandylin Instagram Followers 41.7K Type Micro Gender Female Location Los Angeles, California, United States
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30. Serin Kong

Bio LA | Korea📧 ****@beccamgmt.comTT: serinkonggInstagram Handle @serinkong Instagram Followers 53.5K Type Micro Gender Female Location Los Angeles, California, United States
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31. Shraddha

Bio ☁️ helping you find affordable skincare📍nc✨ kbeauty, dupes, reviews and tips💌 ****@gmail.com (pr/queries)💸 check out my favs + codes 👇🏼Instagram Handle @beautyfixwiths Instagram Followers 32.3K Type Micro Gender Female Location North Carolina, United States
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32. Joyce Kim

Bio ✨dermatology, life, and everything in between✨los angeles, ca✨personal views, not medical advice ****@gmail.comInstagram Handle @dermlifebalance Instagram Followers 30.5K Type Micro Gender Female Location Los Angeles, California, United States
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33. Sumona Seth

Bio Artist and dreamer, here to inspire 💫🗣️ Mental Health | Endometriosis | Beauty + Lifestyle 🎗️ @endounited_ 🍕@hungrybenjabis🗽NYC ****@sumonaseth.comInstagram Handle @sumonaseth_ Instagram Followers 21.3K Type Micro Gender Female Location United States
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34. Isabella Chen

Bio 🎥Beauty Creator | 📈Talent ManagerFounder & CEO @beccamgmtEx-lawyer (Biglaw → Entertainment)📍NYC | 📧 ****@beccamgmt.comInstagram Handle @itsizzychen Instagram Followers 21K Type Micro Gender Female Location New York City, New York, United States
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35. Hannie Le

Bio i dress up & makeupDallas, TX ˗ˏˋ ♡ ˎˊ˗****@theaceagency.coInstagram Handle @hannie.skin Instagram Followers 41K Type Micro Gender Female Location Dallas, Texas, United States
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36. Nina

Bio skincare | beauty | mom lifeLA💌 ****@avoiragency.comInstagram Handle @kbeautyritual Instagram Followers 23.4K Type Micro Gender Female Location Los Angeles, California, United States
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37. Victoria P.

Bio ✨ easy glowy beauty for all 📍LA | youtube/tiktok @vpofglow📧 ****@gmail.com↓ shop my favesInstagram Handle @vpofglow Instagram Followers 14.9K Type Micro Gender Female Location Los Angeles, California, United States
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38. Crystall Cho

Bio 📍Dallas lifestyle + beauty🧈 Butter skincare is always the goal👶🏻👶🏻 New twin mama to @storyoflouieandrobin ****@gmail.comInstagram Handle @crystallizedcho Instagram Followers 12.1K Type Micro Gender Female Location Dallas, Texas, United States
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39. Christy Yue

Bio your asian american selfcare bestie💘 ✨skincare | beauty | lifestyle📍michigan/seattle💌 ****@gmail.comInstagram Handle @asian.crystal Instagram Followers 2.3K Type Nano Gender Female Location Michigan, United States
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