Top 40 Beauty Influencers Over 40 Influencers in 2026

1. Samantha Chapman Andrews

Bio Beauty Expert, Mascara Maker - @wearerum
Management: @crumbagency
*****@crumbagency.com Instagram Handle @samchapman Instagram Followers 1.2M Follower Growth (3mo) -2% Type Mega Gender Female Get Email Contact Request 150 Beauty Influencers Over 40 Instagram Influencers with email contacts in a spreadsheet or csv file. Email us at [email protected] Copy emailEmail us

2. Dominique Sachse

Bio 58
🎙️Over 50 & Flourishing
🎟️Link To Tour Tix Below ⬇️
YouTuber • Author • Speaker
Style • Beauty • Faith • Confidence
📩*****@dominiquesachse.tv Instagram Handle @dominiquesachse Instagram Followers 699.4K Follower Growth (3mo) +1% Type Macro Gender Female Get Email Contact

3. Nicola Chapman Haste

Bio Make up artist - enquiries contact *****@district.global Instagram Handle @nicolachapman Instagram Followers 578.2K Follower Growth (3mo) -2% Type Macro Gender Female Get Email Contact

4. Cher Webb

Bio PRO MAKEUP ARTIST •
Representation: *****@insanityhq.com Instagram Handle @cherwebbmakeup Instagram Followers 549.2K Type Macro Gender Female Get Email Contact

5. Nikol Johnson Sanchez

Bio Founder & CEO @nikolcosmetics
💌*****@nikolbeauty.com
🌴Miami/Palm Beach
YouTube 1.15 Million Instagram Handle @freshbeautystudio Instagram Followers 505.6K Type Macro Gender Female Get Email Contact

6. Julie Hannah

Bio Former Fashion/Beauty Editor
📺 as seen on @itv This Morning
Fashion & Beauty 50+
Also @scotstyleeditorhome
💌*****@juliehannah.com Instagram Handle @scotstyleeditor Instagram Followers 461.5K Type Macro Gender Female Get Email Contact

7. Kat Farmer

Bio Fashion, beauty & travel. Fashion Presenter.
YOU magazine columnist
Author of Get Changed
*****@dopaminestudios.co.uk Instagram Handle @doesmybumlook40 Instagram Followers 401.4K Follower Growth (3mo) +3% Type Macro Gender Female Get Email Contact

8. Hannah Martin

Bio Makeup Artist and Beauty Expert
‘Brilliant British make-up artist (the queen of radiant skin and smoky eye tutorials)’ Vogue
Bev James Management Instagram Handle @hannahmartinmakeup Instagram Followers 375.9K Type Macro Gender Female Get Email Contact

9. Alessandra Steinherr

Bio Contributing Editor & Broadcaster @sheerluxe
Beauty Director @theglossarymagazine
Ask Alex @substack
*****@alessandrasteinherr.com Instagram Handle @alexsteinherr Instagram Followers 362K Follower Growth (3mo) +4% Type Macro Gender Female Get Email Contact

10. Sali Hughes

Bio Journalist, broadcaster, host of events, author of books, co-founder of @thebeautybanks, host of Beyond The Bathroom podcast. Contact: *****@Insanity.com Instagram Handle @salihughes Instagram Followers 255.6K Follower Growth (3mo) +1% Type Macro Gender Female Get Email Contact

11. Cynthia Gouw

Bio 60+ looks like this. ✨
Pro-Aging, Zero Shaming 💯
Beauty | Power | Skincare 😉
Hard-earned Glow. 🫶🏼
3x Emmy Journalist. Top Model. All$➡️charity~SF/NY *****@gmail.com Instagram Handle @cynthia_gouw Instagram Followers 244.4K Follower Growth (3mo) +4% Type Macro Gender Female Get Email Contact

12. Melissa Smith

Bio JESUS SAVES ✝️
26 yr short hair stylist
DIY short hair & pro-aging selfcare
Founder of @buzzibeauty shop ⬇️
Helping women 40+ style & maintain pixies *****@gmail.com Instagram Handle @hairmakesupbee Instagram Followers 242.4K Follower Growth (3mo) +9% Type Macro Gender Female Get Email Contact

13. Nadine Baggott

Bio 💄 Beauty Without The BS
💻 @thetimes Magazine contributor
📺 Beauty Presenter @thismorning
🎬 YouTube 33 million views
👥 Facebook Community & Profile *****@gleamfutures.com Instagram Handle @nadinebaggott Instagram Followers 239.3K Follower Growth (3mo) +1% Type Macro Gender Female Get Email Contact

14. Ruth Crilly

Bio British author and content creator. Sunday Times and Substack bestseller.
✍🏼 A Model Recommends
🏠 Casa Crilly
✉️ @thedopaminestudios *****@dopaminestudios.co.uk Instagram Handle @ruthcrilly Instagram Followers 217.3K Follower Growth (3mo) -1% Type Macro Gender Female Get Email Contact

15. Eilidh Moffat

Bio 🫧Your skincare mentor🫧
CIBTAC level 2 qualified facial skincare therapist
43yo navigating through mid-life
✉️ *****@theinfluencerpa.com
📍Glasgow Instagram Handle @addicted_to_face Instagram Followers 186.7K Follower Growth (3mo) -1% Type Macro Gender Female Get Email Contact

16. Natalie Steinborn

Bio Anti-Optimisation skincare for women 40+ Evidence-led, pressure-free skin support because your skin isn’t a project *****@thebookingproject.com Instagram Handle @thebeautyrecluse Instagram Followers 151.1K Follower Growth (3mo) +1% Type Macro Gender Female Get Email Contact

17. Korinna Howie

Bio ⛓️Beauty, life & style Creator
⛓️Podcaster
⛓️Jewellery designer
❤️*****@mcsaatchisocial.com Instagram Handle @isthistooyoungforme Instagram Followers 137.6K Type Macro Gender Female Get Email Contact

18. Kalondia Casey

Bio Full-time Mature Content Creator from #houston | I love to share all things beauty and fashion to help women 60+ to feel inspired! *****@gmail.com Instagram Handle @kalondia_casey Instagram Followers 134.2K Type Macro Gender Female Get Email Contact

19. Melissa Meyers

Bio 61 y/o content & UGC creator!💃 ✨Clean living, beauty, fashion and travel tips to live a more enhanced life!
*****@theglowgirllife.com Instagram Handle @melissameyers Instagram Followers 96.4K Type Micro Gender Female Get Email Contact

20. Lucrecia Hale

Bio I’m just here to make your life easier, save you money and help you look & feel better than ever!
All the links here
👇🏼👇🏼👇🏼👇🏼👇🏼 *****@yahoo.com Instagram Handle @lulubellehale Instagram Followers 79.6K Follower Growth (3mo) +9% Type Micro Gender Female Get Email Contact

21. Risa

Bio Your Midlife BFF ✨
30 yr. Makeup Industry Pro
Inspiration For Women Over 40
📍Las Vegas/Los Angeles
Hooded Eyes Makeup Specialist *****@risadoesmakeup.com Instagram Handle @risadoesmakeup Instagram Followers 70.9K Follower Growth (3mo) +1% Type Micro Gender Female Get Email Contact

22. Emma Gunavardhana

Bio Beauty, health & fitness. Beauty & Health Expert | @superdrug Beauty Columnist
🎙️ The Emma Guns Show
✉️ *****@emmaguns.com Instagram Handle @emmaguns Instagram Followers 56K Follower Growth (3mo) +1% Type Micro Gender Female Get Email Contact

23. Nicola Londors

Bio 🏅Top Beauty & UK UGC Content Creator
💁🏻‍♀️ 38📍London, UK 🇬🇧
💌 *****@nicolalondors.com
🎀 Aesthetic Makeup & skincare that will give you FOMO Instagram Handle @nlondors Instagram Followers 51.9K Follower Growth (3mo) +6% Type Micro Gender Female Social Instagram Get Email

24. Cindy Smith

Bio Your mature skin makeup bestie-sharing makeup-skincare tips/tricks for women over 50💄
Frugal fashion finds👗
Life after retirement🎉
Links 👇🏼 *****@gmail.com Instagram Handle @timelessbeautywithcindysmith Instagram Followers 37.6K Follower Growth (3mo) +1% Type Micro Gender Female Get Email Contact

25. Maison Pur

Bio Organic Beauty | Natural Baby & Child | Nontoxic Home
📍Charlotte, NC
🎙 Host of Maison Pur, A Natural Living Podcast
✉️*****@maisonpur.com Instagram Handle @maisonpur Instagram Followers 21.3K Follower Growth (3mo) -3% Type Micro Gender Female Get Email Contact

26. Sharon Harvey

Bio 💋17 Years Award-Winning Beauty Expert
🏆Top UK over 40 Make Up & Skincare Creator
📍 London
*****@yahoo.co.uk Instagram Handle @backtoyoubeauty Instagram Followers 19.6K Follower Growth (3mo) +3% Type Micro Gender Female Get Email Contact

27. Jodi O'Donnell

Bio Certified Makeup Artist- Beauty•Hair •Pro Makeup Tips • Entrepreneur *****@gmail.com Instagram Handle @jodi_odonnell1 Instagram Followers 18.3K Type Micro Gender Female Get Email Contact

28. Anita Bhagwandas

Bio Demystifying beauty - out loud.
Journalist. Author. Speaker. Goth
Creds:Beauty Director @CondeNastTraveller. Ft in Vogue,Style,Allure
My book UGLY👇🏾 *****@icloud.com Instagram Handle @itsmeanitab Instagram Followers 15.7K Follower Growth (3mo) +1% Type Micro Gender Female Get Email Contact

29. Sascha Taylor-Curtis

Bio 💋UK Beauty Blogger, 41 #bbloggers
🤡combo/#acne-prone skin #skincare
💪Award-winning #beautyjournalism
✍🏻Writing #beauty for 14 yrs
❤️Proud Mum to Teddy *****@beautygeekuk.com Instagram Handle @beautygeeksascha Instagram Followers 7.9K Follower Growth (3mo) -2% Type Nano Gender Female Get Email Contact

30. Anna Hounsell

Bio 41 | ꜰɪɴᴅɪɴɢ ᴍʏ ꜱᴛʏʟᴇ & ᴍʏꜱᴇʟꜰ ✨ ɴʜꜱ ᴡᴏʀᴋᴇʀ 9-5 | ʙᴇᴀᴜᴛʏ ʟᴏᴠᴇʀ 5-9
• Beauty, travel & everyday moments ✨
💌 *****@gmail.com
📍 Exeter, UK Instagram Handle @wiseandglowing Instagram Followers 4.4K Follower Growth (3mo) +13% Type Nano Gender Female Get Email Contact

31. Elena Leslie

Bio London | Lifestyle | Beauty | Travel | Restaurants | Sustainable | Genuine reviews ♥️ Fornasetti aesthetic *****@gmail.com Instagram Handle @bestofbeauty_uk Instagram Followers 3.4K Follower Growth (3mo) -1% Type Nano Gender Female Get Email Contact

32. Emma Claire

Bio SKINCARE BACKED BY SCIENCE
Specialist in Anti-ageing skincare
Polynucleotides 🧬
@isclinical_uk stocklist
☁️Results & Relaxation
📲DM to Book *****@icloud.com Instagram Handle @beaute_by_emmaclaire Instagram Followers 1.8K Type Nano Gender Female Get Email Contact

33. Valerie Mackay

Bio I no longer use the name Embracingfifty Now at @valeriecmackay *****@ddaglobal.com Instagram Handle @embracingfifty Follower Growth (3mo) -100% Type Nano Gender Female Get Email Contact

34. Angie Schmitt

Bio Over 50 beauty & style! Maintain a little hotness in your hot flash years!
👇 Link for My Skincare, Videos, My Brushes, Shopping, etc.👇 *****@hotandflashy.com Instagram Handle @angiehotandflashy Instagram Followers 185.1K Type Macro Gender Female Get Email Contact

35. Ebony Jamison

Bio Beauty • Lifestyle • DIY • Gardening
Loc’d | 08/07/20 | 170 locs
Featured in @essence @yahoolife @cosmopolitan *****@brownskinbeautiful.com Instagram Handle @brownskinbeautiful Instagram Followers 61.3K Type Micro Gender Female Get Email Contact

36. Stephanie Marie

Bio ⭐️ Everyday Beauty Made Easy!
⭐️ Over 40 Beauty + Lifestyle Content | 250k+ on YouTube 💻
📍#neworleans
↓LINKS↓
✉️*****@gmail.com Instagram Handle @stephmarie.7 Instagram Followers 33.8K Type Micro Gender Female Get Email Contact

37. Nichola White

Bio ☆ Beauty & Fashion Over 40 💋
☆ Helping women rediscover their confidence 😎
☆ ShopMy favs | UGC | Portfolio | Links 👇 *****@gmail.com Instagram Handle @looks_and_life_ Instagram Followers 2.4K Type Nano Gender Female Get Email Contact