OnlyFans Statistics: Trends, Demographics, and User Growth Insights

OnlyFans is a subscription based platform where creators post exclusive content in the form of photos, videos, and live streams, to which subscribers have to pay to access. Although it is known mostly for hosting adult content creators, the platform also hosts creators from different fields like fitness, music, lifestyle influencers, cooking, gaming, and many more.

OnlyFans started to go from a niche content platform in 2016 to a $7.2 billion revenue powerhouse in only five years an astonishing 2,570% increase since 2019. With 377.5 million registered users and 4.6 million active creators, the platform has fundamentally revolutionized how digital content creators monetize their work. This report analyzes user statistics, demographic patterns, revenue trends, and emerging insights about this fast growing creator economy platform.

The sections below outline the major statistical trends shaping OnlyFans user base and creator ecosystem :

User Growth Timeline
OnlyFans has grown exponentially during and after the COVID-19 pandemic. The platform grew from just 13.5 million users in 2019 to 305.1 million monthly active users in 2023, representing a growth of 2,160% in just four years.

Year Total Users (Millions) Active Creators (Millions)
2019 13.5 0.35
2020 82.3 1.6
2021 187.9 2.1
2022 238.8 3.2
2023 305.1 4.1
2024 377.5 4.6

Revenue Growth Trajectory
OnlyFans financial performance testifies to an extraordinary monetization capability of the site. Gross site volume, or total user payments, grew from just $49 million in 2019 to $7.2 billion in 2024, an increase of 14,580% .

Year Gross Site Volume OnlyFans Revenue (20%)
2019 $49M $9.8M
2020 $358M $71.6M
2021 $932M $186.4M
2022 $5.55B $1.11B
2023 $6.63B $1.33B
2024 $7.2B $1.44B

Creator Revenue Distribution
The total creator payouts generated on the platform in 2024 stood at $5.78 billion, under its 80/20 revenue sharing model where creators retain 80% of their earnings and OnlyFans takes 20%. This 80/20 split is much more creator friendly than those from other platforms, such as YouTube at 45% for creators or Twitch with 50% for its top creators, which makes OnlyFans appealing for content monetization.

User Gender Demographics
OnlyFans reflects typical patterns as far as gender balance goes, with a heavy skew in the subscriber population. The subscribers are predominantly males, ranging from 78.9% to 87% approximately 300 million users. Female subscribers come in at about 10% to 21.1% that is 37.5 million users, while the contribution of subscribers from the Other or Undisclosed category is only 2% to 3% estimated at 7.5 million. This clearly demonstrates the male-dominated nature of demand on this site.

Gender Percentage User Count (Millions)
Male 78.9% - 87% ~300M
Female 10% - 21.1% ~37.5M
Other/Undisclosed 2% - 3% ~7.5M

User Age Distribution
The dominant group of users on the platform are young adults, at 62.27% between the age group of 18 and 34, making them the core consumer. User numbers drop significantly in older age group it proves that OnlyFans is driven by a young and digitally active audience.

Age Group	Percentage	Estimated Users (Millions)
18-24 years	25.54% - 29.64%	~101M
25-34 years	31.25% - 36.16%	~123M
35-44 years	17.30% - 18.11%	~68M
45-54 years	9.28% - 10.70%	~37M
55-64 years	5.94% - 6.79%	~24M
65+ years	4.33% - 4.72%	~17M

Creator Gender Distribution
The content creation landscape looks different from that of subscribers. Women are, the driving force behind the platform's output, accounting as high as 84% of all creators-nearly 3.7 million. Men follow at only 14-16%, with non-binary creators remaining a much smaller but growing segment. This dramatic reversal shows that women aren't just participating they're leading the creative ecosystem.

Gender Percentage Creator Count (Millions)
Female 78% - 84% ~3.7M
Male 14% - 16% ~0.7M
Other/Undisclosed 2% - 11% ~0.2M

Creator Income Distribution
OnlyFans income is very unevenly distributed because of a power-law distribution. The top 1-10% of creators make the majority of the revenue on this platform, where the top 1% make between $15,000 to millions of dollars per month and hold 33% of all earnings. Mid-tier and average creators earn little by comparison, most creators make under $200 per month.

Creator Tier Monthly Income Share of Total Revenue
Top 1% $15,000 - millions/month 33%
Top 10% $5,000+ per month 73%
Mid-tier (11-50%) $1,000 - $10,000/month 20%
Average (51-100%) $150 - $180/month 7%

Top OnlyFans Earners

Sr No.	Name	Revenue
1	Iggy Azalea	$9.2 Million
2	Coco	$9 Million
3	Mia Khalifa	$6.42 Million
4	Jake Andrich	$5 Million
5	Kendra Lust	$5 Million
6	Valentina Nappi	$4.9 Million
7	Erica Mena	$4.49 Million
8	Danielle Peskowitz Bregoli	$4.4 Million
9	Sabrina Nichole	$4 Million
10	Corinna Kopf	$4 Million

Additional Stats

Top 10 Countries by Number of Creators

Rank Country No. of Creators
1 United States 11,00,000
2 United Kingdom 2,80,000
3 Canada 1,75,000
4 Australia 1,40,000
5 Brazil 1,05,000
6 Germany 1,05,000
7 France 70,000
8 Italy 70,000
9 Spain 70,000
10 Mexico 70,000

OnlyFans Mobile Vs Desktop

Website Traffic by Region Mobile Desktop
Mexico 91.81% 8.19%
Brazil 89.1% 10.9%
United States 83.38% 16.62%
United Kingdom 82.94% 17.06%
Germany 78.64% 21.36%

FAQs

How many OnlyFans creators are there?
OnlyFans has about 4.19 milllion registered creators and 305 million fan accounts as of 2025.
How many women are on OnlyFans?
Globally, OnlyFans hosts an estimated 4.19 million creators, with women accounting for nearly 70% of the total creator base.
Majority of traffic and revenue on OnlyFans comes from high income, English speaking countries.
Which countries contribute most to OnlyFans traffic and revenue?
Majority of traffic and revenue on OnlyFans comes from high income, English speaking countries.
Top contributing countries include:
1. United States: The biggest contributor by a huge margin, accounting for the largest share of traffic and creator earnings.
2. United Kingdom: The second largest market, with strong creator participation and subscriber spending.
3. Canada: A significant contributor, driven by high engagement and purchasing power.
4. Australia: Contributes notably due to a large English-speaking user base.
5. Western Europe (especially Germany): Provides significant traffic and subscription revenue.
What is the typical subscriber retention rate on OnlyFans?
Subscriber retention is a known challenge on OnlyFans. On average, around 50% of paid subscribers churn (cancel) after the first month, making early retention one of the biggest concerns for creators.
How much do fans spend on OnlyFans on average per month?
Spending on OnlyFans is highly uneven and concentrated among a small group of users and creators. Only 4.2% of subscribers spend money, while 95.8% never pay anything. A paying subscriber spends an average of $48.52 per creator.

Conclusion

OnlyFans has become one of the most influential platforms in the creator economy. The platform is supported by unparalleled user growth and a highly engaged audience.
It operates on a creator-friendly revenue model, offering an 80/20 revenue split in favor of creators.
OnlyFans has over 377 million users worldwide. The platform generates billions of dollars in annual payouts to creators.
The ecosystem is shaped by a male-dominated subscriber base and a female-led creator community.
Earnings on OnlyFans are highly unequal due to a power-law distribution. The top 1-10% of creators earn the majority of the income, while most earn relatively little.
Despite income inequality, OnlyFans demonstrates how subscription-based content can generate massive economic value. The platform serves as an important case study in how digital platforms are reshaping work, income generation, and access to opportunities in today's creator economy.

References

Year	Total Users (Millions)	Active Creators (Millions)
2019	13.5	0.35
2020	82.3	1.6
2021	187.9	2.1
2022	238.8	3.2
2023	305.1	4.1
2024	377.5	4.6

Year	Gross Site Volume	OnlyFans Revenue (20%)
2019	$49M	$9.8M
2020	$358M	$71.6M
2021	$932M	$186.4M
2022	$5.55B	$1.11B
2023	$6.63B	$1.33B
2024	$7.2B	$1.44B

Gender	Percentage	User Count (Millions)
Male	78.9% - 87%	~300M
Female	10% - 21.1%	~37.5M
Other/Undisclosed	2% - 3%	~7.5M

Gender	Percentage	Creator Count (Millions)
Female	78% - 84%	~3.7M
Male	14% - 16%	~0.7M
Other/Undisclosed	2% - 11%	~0.2M