Top 30 UK Over 40 Beauty Influencers in 2026
UK Over 40 Beauty Influencers
Here are Top 30 UK Over 40 Beauty Influencers to Follow on Instagram in 2026
1. Charlotte Tilbury
Bio Makeup Artist 💄
President, Chairman, CCO & Founder 💫
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2. Lisa Eldridge
Bio MUAFounder/CEO Lisa Eldridge Beauty NY Times Bestselling AuthorGlobal Creative Director LancomePresenter of BBC TV Makeup History Docu Series *****@lisaeldridge.com Instagram Handle @lisaeldridgemakeup Instagram Followers 2.1M Type Mega Gender Female Location London, England, United Kingdom
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3. Trinny Woodall
Bio Founder & CEO @trinnylondon Lyla’s Mother💛 makeup/skincare/styleNever Dim Your Light ⭐️ *****@trinnylondon.com Instagram Handle @trinnywoodall Instagram Followers 1.5M Type Mega Gender Female Location London, England, United Kingdom
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4. Caroline Hirons
Bio Skin expert. Founder @skinrocks Aesthetics Ambassador @britishbeautycouncil Board member @cew_uk Ambassador @eveappeal Red. *****@carolinehirons.com Instagram Handle @carolinehirons Instagram Followers 787.9K Type Macro Gender Female Location London, England, United Kingdom
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5. Nicola Chapman Haste
Bio Make up artist - enquiries contact *****@district.global or *****@district.global Instagram Handle @nicolachapman Instagram Followers 588.8K Type Macro Gender Female Location Norwich, England, United Kingdom
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6. Julie Hannah
Bio Former Fashion/Beauty Editor📺 as seen on @itv This MorningFashion & Beauty 50+Also @scotstyleeditorhome 💌*****@juliehannah.com Instagram Handle @scotstyleeditor Instagram Followers 457.8K Type Macro Gender Female Location Glasgow, Scotland, United Kingdom
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7. Jo Baker
Bio #jobakermakeupartist London Bird 🇬🇧 - living mostly in LA 🇺🇸 Founder - @bakeupbeauty Agent - *****@forwardartists.com Instagram Handle @missjobaker Instagram Followers 291.8K Type Macro Gender Female Location Los Angeles, California, United States
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8. Pyal Patel
Bio Medical Doctor 👩🏽⚕️ Derm GP, Wellness girlie with a side of 🇮🇳 snacksMBBS,BSc,MRCGP,PGDipDermMy clinic @drpyal360Discussing HAIR health ⬇️ *****@84world.com Instagram Handle @drpyal Instagram Followers 270.2K Type Macro Gender Female Location London, England, United Kingdom
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9. Sali Hughes
Bio Journalist, broadcaster, host of events, author of books, co-founder of @thebeautybanks, host of Beyond The Bathroom podcast. Contact: *****@Insanity.com Instagram Handle @salihughes Instagram Followers 254.1K Type Macro Gender Female Location United Kingdom
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10. Nadine Baggott
Bio 💄 Beauty Without The BS💻 @thetimesmagazine contributor 📺 Beauty Presenter @thismorning 🎬 YouTube 27 million views 👥 Facebook Community & Profile *****@gleamfutures.com Instagram Handle @nadinebaggott Instagram Followers 236.6K Type Macro Gender Female Location London, England, United Kingdom
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11. Ruth Crilly
Bio British author, model and content creator.Beauty insider, book devourer, interiors @casacrillly.Managed by @thedopaminestudiosRead all about it👇 *****@dopaminestudios.co.uk Instagram Handle @ruthcrilly Instagram Followers 219.9K Type Macro Gender Female Location United Kingdom
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12. Sam Bunting
Bio Founder of @drsamsskincare Science-led skincare you can trust to transform ✨Shipping worldwide 🌍Award-winning. Cruelty free. Simplicity always. *****@drsambunting.com Instagram Handle @drsambunting Instagram Followers 189.1K Type Macro Gender Female Location London, England, United Kingdom
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13. Eilidh Moffat
Bio 🫧Your skincare mentor🫧 No-nonsense skincare advice40+ navigating through mid-life✉️ *****@theinfluencerpa.com📍Glasgow Instagram Handle @addicted_to_face Instagram Followers 187.9K Type Macro Gender Female Location Glasgow, Scotland, United Kingdom
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14. Natalie Steinborn
Bio Anti-Optimisation skincare for women 40+ Evidence-led, pressure-free skin support because your skin isn’t a project *****@thebookingproject.com Instagram Handle @thebeautyrecluse Instagram Followers 149.2K Type Macro Gender Female Location United Kingdom
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15. Lisa Potter-Dixon
Bio Makeup artist represented by @aframe_agency Co founder of @velvetsmokeltd Home page @lpdathomePortfolio, blog & links 👇@beautybacked Trustee *****@lisapotterdixon.com Instagram Handle @lisapotterdixon Instagram Followers 105.6K Type Macro Gender Female Location London, England, United Kingdom
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16. Alice Hart-Davis
Bio 🔸 Honest, trusted tweakment advice to help you look & feel fab🔸Beauty journalist testing procedures🔸Meet the best practitioners, see real results *****@alicehartdavis.com Instagram Handle @alicehartdavis Instagram Followers 64.4K Type Micro Gender Female Location London, England, United Kingdom
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17. Sarah Cawood
Bio Did TV in the 90s/00s.Breast cancer survivorMidlife style/health/skincareBrutally honest. Highly relatableEnq: *****@asmtalent.co.uk Instagram Handle @sarahcawood Instagram Followers 57.2K Type Micro Gender Female Location Southend-on-Sea, England, United Kingdom
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18. Ruby Hammer
Bio Shop @rubyhammerbeauty at rubyhammer.com Makeup Artist @rubyhammerportfolioAmbassador @britishbeautycouncil *****@rubyhammer.com Instagram Handle @rubyhammer Instagram Followers 53.6K Type Micro Gender Female Location London, England, United Kingdom
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19. Nicola Londors
Bio 🏅Top Beauty & UK UGC Content Creator 📷Freelance UGC 📍London, UK 🇬🇧🎀 Aesthetic beauty content, Makeup & skincare💌 *****@nicolalondors.com Instagram Handle @nlondors Instagram Followers 49.6K Type Micro Gender Female Location London, England, United Kingdom
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20. Jane Cunningham
Bio Mid-life beauty journo. Tips, tricks, fun stuff & the good stuff #deinfluencing since forever. Join me on Substack for premium content 🙂 *****@gmail.com Instagram Handle @britbeautyblog Instagram Followers 38K Type Micro Gender Female Location London, England, United Kingdom
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21. Sarah Boyce
Bio ✨Fashion | Beauty | Lifestyle✨Stylist📍London & Surrey ✨Affordable luxury✨*****@luxurybrandsshowcase.com Instagram Handle @seenonsarah Instagram Followers 37.8K Type Micro Gender Female Location London, England, United Kingdom
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22. Sharon Harvey
Bio 💋17 Years Award-Winning Beauty Expert 🏆Top UK over 40 Make Up & Skincare Creator 📍 London *****@yahoo.co.ukBeauty is for Everyone - Instagram Handle @backtoyoubeauty Instagram Followers 19.2K Type Micro Gender Female Location London, England, United Kingdom
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23. Eleanor Barkes
Bio •Empowering petite 40-somethings•London College of Style Stylist💃🏽•Fashion|Beauty |Self-care |UGC 💌*****@eleanorbarkes.comTransform your style👇🏽 Instagram Handle @eleanorbarkes Instagram Followers 15K Type Micro Gender Female Location Sheffield, England, United Kingdom
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24. Sascha Taylor-Curtis
Bio 💋UK Beauty Blogger, 41 #bbloggers🤡combo/#acne-prone skin #skincare💪Award-winning #beautyjournalism✍🏻Writing #beauty for 14 yrs❤️Proud Mum to Teddy *****@beautygeekuk.com Instagram Handle @beautygeeksascha Instagram Followers 8.1K Type Nano Gender Female Location London, England, United Kingdom
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25. Elena Leslie
Bio London | Genuine beauty reviews | Perfume lover | nuFace | Sustainable beauty | #fornasetti lover | Young natural way | #skinover40 *****@gmail.com Instagram Handle @bestofbeauty_uk Instagram Followers 3.4K Type Nano Gender Female Location London, England, United Kingdom
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26. Anna
Bio 𝗕𝗲𝗮𝘂𝘁𝘆, 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 & 𝘄𝗲𝗹𝗹𝗯𝗲𝗶𝗻𝗴 ✨️Makeup, travel stories & everyday moments💌 *****@gmail.com📍 Exeter, UK Instagram Handle @wiseandglowing Instagram Followers 3.9K Type Nano Gender Female Location Exeter, England, United Kingdom
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27. Nichola White
Bio ☆ Beauty & Fashion Over 40 💋☆ Helping women rediscover their confidence 😎☆ ShopMy favs | UGC | Portfolio | Links 👇 *****@gmail.com Instagram Handle @looks_and_life_ Instagram Followers 2.4K Type Nano Gender Female Location Essex, England, United Kingdom
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28. Laura Stephen
Bio I help busy women 40+ feel seen & confident with simple beauty & mindset tips. DM to join our community! *****@gmail.com Instagram Handle @lauraestephen Instagram Followers 1.7K Type Nano Gender Female Location United Kingdom
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29. Emma Claire
Bio SKINCARE BACKED BY SCIENCE Specialist in Anti-ageing skincare Polynucleotides 🧬 @isclinical_uk stocklist ☁️Results & Relaxation 📲DM to Book *****@icloud.com Instagram Handle @beaute_by_emmaclaire Instagram Followers 1.8K Type Nano Gender Female Location Hyde, England, United Kingdom
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