Top 30 UK Over 40 Beauty Influencers in 2025
UK Over 40 Beauty Influencers
Here are Top 30 UK Over 40 Beauty Influencers to Follow on Instagram in 2025
1. Charlotte Tilbury
Bio Makeup Artist 💄
President, Chairman, CCO & Founder 💫
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Join our broadcast channel NOW! 💖 ****@charlottetilbury.comInstagram Handle @charlottetilbury Instagram Followers 7.4M Type Mega Gender Female Location London, England, United Kingdom
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2. Lisa Eldridge
Bio MUAFounder/CEO Lisa Eldridge Beauty NY Times Bestselling AuthorGlobal Creative Director LancomePresenter of BBC TV Makeup History Docu Series ****@lisaeldridge.comInstagram Handle @lisaeldridgemakeup Instagram Followers 2M Type Mega Gender Female Location London, England, United Kingdom
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3. Trinny Woodall
Bio Founder & CEO @trinnylondon Lyla’s Mother💛 makeup/skincare/styleAge is irrelevant – it’s about the energy you feel ****@trinnylondon.comInstagram Handle @trinnywoodall Instagram Followers 1.5M Type Mega Gender Female Location London, England, United Kingdom
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4. Caroline Hirons
Bio Founder @skinrocks Co-Founder @beautybacked Ambassador @eveappeal Aesthetics Ambassador @britishbeautycouncil Board member @cew_uk Skin Expert ****@carolinehirons.comInstagram Handle @carolinehirons Instagram Followers 786K Type Macro Gender Female Location London, England, United Kingdom
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5. Nicola Chapman Haste
Bio Make up artist - Make up or social media enquiries contact ****@district.globalInstagram Handle @nicolachapman Instagram Followers 583.2K Type Macro Gender Female Location Norwich, England, United Kingdom
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6. Julie Hannah
Bio Former Fashion/Beauty Editor📺 as seen on @itv This MorningFashion & Beauty 50+Also @scotstyleeditorhome 💌****@juliehannah.comInstagram Handle @scotstyleeditor Instagram Followers 402.9K Type Macro Gender Female Location Glasgow, Scotland, United Kingdom
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7. Jo Baker
Bio #jobakermakeupartist London Bird 🇬🇧 - living mostly in LA 🇺🇸Founder - @bakeupbeauty Agent - ****@forwardartists.comInstagram Handle @missjobaker Instagram Followers 289.8K Type Macro Gender Female Location Los Angeles, California, United States
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8. Pyal Patel
Bio Medical Doctor 👩🏽⚕️ Dermatology GPHealth & wellness & a bit of Indian food my mum taught me 😇MBBS, BSc, MRCGP, PGDipDerm @smilefacialaesthetics ****@84world.comInstagram Handle @drpyal Instagram Followers 261.8K Type Macro Gender Female Location London, England, United Kingdom
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9. Sali Hughes
Bio Journalist, broadcaster, host of events, author of books, co-founder of @thebeautybanks, creator of In The Bathroom With... Contact: Insanitygroup.comInstagram Handle @salihughes Instagram Followers 248.2K Type Macro Gender Female Location United Kingdom
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10. Nadine Baggott
Bio 💄 Beauty Without The BS💻 @thetimesmagazine contributor 📺 Beauty Presenter @thismorning 🎬 YouTube 27 million views 👥 Facebook Community & Profile ****@gleamfutures.comInstagram Handle @nadinebaggott Instagram Followers 225.2K Type Macro Gender Female Location London, England, United Kingdom
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11. Ruth Crilly
Bio British writer, model and content creator.Beauty insider. Managed by @thedopaminestudiosHOW NOT TO BE A SUPERMODEL👇 ****@dopaminestudios.co.ukInstagram Handle @ruthcrilly Instagram Followers 219.7K Type Macro Gender Female Location United Kingdom
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12. Sam Bunting
Bio Founder of @drsamsskincare Science-led skincare you can trust to transform ✨Shipping worldwide 🌍Award-winning. Cruelty free. Simplicity always. ****@drsambunting.comInstagram Handle @drsambunting Instagram Followers 185.9K Type Macro Gender Female Location London, England, United Kingdom
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13. Eilidh Moffat
Bio 🫧Your skincare mentor🫧 Everything ‘glowing skin’40+ navigating through mid-life✉️ ****@theinfluencerpa.comInstagram Handle @addicted_to_face Instagram Followers 173.8K Type Macro Gender Female Location Glasgow, Scotland, United Kingdom
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14. Natalie Steinborn
Bio Putting the sensible back in skincare. UK based. Enquiries ****@thebookingproject.comInstagram Handle @thebeautyrecluse Instagram Followers 152.2K Type Macro Gender Female Location United Kingdom
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15. Lisa Potter-Dixon
Bio Makeup artist represented by @aframe_agency Co founder of @velvetsmokeltd Home page @lpdathomePortfolio & blog 👇@beautybacked Trustee ****@lisapotterdixon.comInstagram Handle @lisapotterdixon Instagram Followers 105.1K Type Macro Gender Female Location London, England, United Kingdom
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16. Alice Hart-Davis
Bio 🔸 Trusted advice on cosmetic procedures, skincare & best results @thetweakmentsguide🔸 Journalist @thetimes @telegraph @dailymail @hellomag & author ****@alicehartdavis.comInstagram Handle @alicehartdavis Instagram Followers 62.3K Type Micro Gender Female Location London, England, United Kingdom
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17. Sarah Cawood
Bio ✨ Helping menopausal women & BC thrivers feel seen & glow again💥Results-led skincare & unfiltered laughs👌🏻Trusted by 40K+ 💋Simon Ourian collab ****@hotmail.comInstagram Handle @sarahcawood Instagram Followers 52.3K Type Micro Gender Female Location Southend-on-Sea, England, United Kingdom
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18. Ruby Hammer
Bio Shop @rubyhammerbeauty at rubyhammer.com Makeup Artist @rubyhammerportfolioAmbassador @britishbeautycouncil ****@rubyhammer.comInstagram Handle @rubyhammer Instagram Followers 50.5K Type Micro Gender Female Location London, England, United Kingdom
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19. Nicola Londors
Bio 🏅Ranked 4th best Beauty & 8th best UK UGC Content Creator 2025 📍 London, UK 🇬🇧 🎀 Aesthetic Makeup & Skincare 💌 Collabs - ****@nicolalondors.comInstagram Handle @nlondors Instagram Followers 47.5K Type Micro Gender Female Location Bromley, England, United Kingdom
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20. Jane Cunningham
Bio Mid-life beauty journo. Tips, tricks, fun stuff & the good stuff #deinfluencing since forever. Join me on Substack for premium content 🙂 ****@gmail.comInstagram Handle @britbeautyblog Instagram Followers 37.9K Type Micro Gender Female Location London, England, United Kingdom
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21. Sarah Boyce
Bio ✨Fashion | Beauty | Lifestyle✨Events Curator✨Affordable luxury📍London & Surrey✨Collaborations: ****@luxurybrandsshowcase.comInstagram Handle @seenonsarah Instagram Followers 37.4K Type Micro Gender Female Location London, England, United Kingdom
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22. Sharon Harvey
Bio Top UK Skincare Influencer 🎖 Award-Winning Beauty Expert💄 MUA | Blogger | UGC CreatorMature Skin Specialist📍 London ****@yahoo.co.ukInstagram Handle @backtoyoubeauty Instagram Followers 18.8K Type Micro Gender Female Location London, England, United Kingdom
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23. Eleanor Barkes
Bio •Your 40-something, petite stylist•I help you maximise your wardrobe💃🏽•Style tips|Try-ons|Beauty 💌****@eleanorbarkes.comTransform your style👇🏽Instagram Handle @eleanorbarkes Instagram Followers 15K Type Micro Gender Female Location Brighton, England, United Kingdom
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24. Sascha Taylor-Curtis
Bio 💋UK Beauty Blogger, 41 #bbloggers🤡combo/#acne-prone skin #skincare💪Award-winning #beautyjournalism✍🏻Writing #beauty for 14 yrs❤️Proud Mum to Teddy ****@beautygeekuk.comInstagram Handle @beautygeeksascha Instagram Followers 7.6K Type Nano Gender Female Location London, England, United Kingdom
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25. Elena Leslie
Bio London | Genuine beauty reviews | Perfume lover | Beauty gadgets addict | Sustainable beauty | @akt_ldn Ambassador ****@gmail.comInstagram Handle @bestofbeauty_uk Instagram Followers 4K Type Nano Gender Female Location London, England, United Kingdom
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26. Anna
Bio Midlife, but radiant✨️Beauty • Lifestyle • Travel • UGC💌 PR/collab: ****@gmail.comInstagram Handle @wiseandglowing Instagram Followers 3.6K Type Nano Gender Female Location United Kingdom
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27. Nichola White
Bio ☆ Beauty & Fashion Over 40 💋☆ Helping women rediscover their confidence 😎☆ ShopMy favs | UGC | Portfolio | Links 👇 ****@gmail.comInstagram Handle @looks_and_life_ Instagram Followers 2.4K Type Nano Gender Female Location Essex, England, United Kingdom
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28. Laura Stephen
Bio Helping mums grab their confidence with makeup and mindset tips. I empower women to feel good.Join my group to start your confidence journey 👇👇 ****@gmail.comInstagram Handle @lauraestephen Instagram Followers 1.7K Type Nano Gender Female Location United Kingdom
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29. Emma Claire
Bio SKIN PRACTITIONER | BROW SPECIALIST ✨Helping women Reach their Skin Goals ✨Results & Relaxation 📍Homebase Clinic, Hyde📲DM to Book ****@icloud.comInstagram Handle @beaute_by_emmaclaire Instagram Followers 1.7K Type Nano Gender Female Location Hyde, England, United Kingdom
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