Top 30 UK Over 40 Beauty Influencers in 2026

1. Charlotte Tilbury

Bio Charlotte Tilbury MBE - President, Chairman, CCO & sole Founder of Charlotte Tilbury Beauty
Download my app at the link below! 💋 *****@charlottetilbury.com Instagram Handle @charlottetilbury Instagram Followers 7.5M Follower Growth (2mo) +1% Type Mega Gender Female Enagagement Rate Location London, England, United Kingdom
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2. Lisa Eldridge

Bio Pro MUAFounder/CEO Lisa Eldridge Beauty NY Times Bestselling AuthorEx Creative Director Lancome & Shiseido Presenter of BBC History Doc Series *****@lisaeldridge.com Instagram Handle @lisaeldridgemakeup Instagram Followers 2.1M Type Mega Gender Female Enagagement Rate Location London, England, United Kingdom
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3. Trinny Woodall

Bio Founder & CEO @trinnylondon Lyla’s Mother💛 makeup/skincare/styleIt’s about evolution not reinvention *****@trinnylondon.com Instagram Handle @trinnywoodall Instagram Followers 1.6M Follower Growth (2mo) +1% Type Mega Gender Female Enagagement Rate Location London, England, United Kingdom
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4. Caroline Hirons

Bio Skin expert. Founder @skinrocks Aesthetics Ambassador @britishbeautycouncil Board member @cew_uk Ambassador @eveappeal Red. *****@carolinehirons.com Instagram Handle @carolinehirons Instagram Followers 792K Follower Growth (2mo) +1% Type Macro Gender Female Location London, England, United Kingdom
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5. Nicola Chapman Haste

Bio Make up artist - enquiries contact *****@district.global Instagram Handle @nicolachapman Instagram Followers 588.3K Type Macro Gender Female Location Norwich, England, United Kingdom
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6. Julie Hannah

Bio Former Fashion/Beauty Editor📺 as seen on @itv This MorningFashion & Beauty 50+Also @scotstyleeditorhome 💌*****@juliehannah.com Instagram Handle @scotstyleeditor Instagram Followers 461.5K Follower Growth (2mo) +1% Type Macro Gender Female Enagagement Rate Location Glasgow, Scotland, United Kingdom
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7. Jo Baker

Bio #jobakermakeupartist London Bird 🇬🇧 - living mostly in LA 🇺🇸 Founder - @bakeupbeauty Agent - *****@forwardartists.com Instagram Handle @missjobaker Instagram Followers 293.6K Follower Growth (2mo) +1% Type Macro Gender Female Location Los Angeles, California, United States
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8. Pyal Patel

Bio Medical Doctor 👩🏽‍⚕️ Derm GP, Wellness girlie with a side of 🇮🇳 snacksMBBS,BSc,MRCGP,PGDipDermMy clinic @drpyal360Discussing HAIR health ⬇️ *****@84world.com Instagram Handle @drpyal Instagram Followers 270.2K Type Macro Gender Female Location London, England, United Kingdom
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9. Sali Hughes

Bio Journalist, broadcaster, host of events, author of books, co-founder of @thebeautybanks, host of Beyond The Bathroom podcast. Contact: *****@Insanity.com Instagram Handle @salihughes Instagram Followers 255.9K Follower Growth (2mo) +1% Type Macro Gender Female Enagagement Rate Location United Kingdom
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10. Nadine Baggott

Bio 💄 Beauty Without The BS💻 @thetimesmagazine contributor 📺 Beauty Presenter @thismorning 🎬 YouTube 32 million views 👥 Facebook Community & Profile *****@gleamfutures.com Instagram Handle @nadinebaggott Instagram Followers 239K Follower Growth (2mo) +1% Type Macro Gender Female Location London, England, United Kingdom
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11. Ruth Crilly

Bio British author and content creator.OG blogger: A Model RecommendsBeauty, books, style and interiors.🏠 @casacrillly Managed by @thedopaminestudios *****@dopaminestudios.co.uk Instagram Handle @ruthcrilly Instagram Followers 219.9K Type Macro Gender Female Enagagement Rate Location United Kingdom
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12. Sam Bunting

Bio Founder of @drsamsskincare Science-led skincare you can trust to transform ✨Shipping worldwide 🌍Award-winning. Cruelty free. Simplicity always. *****@drsambunting.com Instagram Handle @drsambunting Instagram Followers 189.8K Type Macro Gender Female Location London, England, United Kingdom
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13. Eilidh Moffat

Bio 🫧Your skincare mentor🫧 No-nonsense skincare advice40+ navigating through mid-life✉️ *****@theinfluencerpa.com📍Glasgow Instagram Handle @addicted_to_face Instagram Followers 187.3K Type Macro Gender Female Enagagement Rate Location Glasgow, Scotland, United Kingdom
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14. Natalie Steinborn

Bio Anti-Optimisation skincare for women 40+ Evidence-led, pressure-free skin support because your skin isn’t a project *****@thebookingproject.com Instagram Handle @thebeautyrecluse Instagram Followers 151.9K Follower Growth (2mo) +2% Type Macro Gender Female Location United Kingdom
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15. Lisa Potter-Dixon

Bio Makeup artist represented by @aframe_agency Co founder of @velvetsmokeltd Home page @lpdathomePortfolio, blog & links 👇@beautybacked Trustee *****@lisapotterdixon.com Instagram Handle @lisapotterdixon Instagram Followers 105.7K Type Macro Gender Female Enagagement Rate Location London, England, United Kingdom
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16. Alice Hart-Davis

Bio 🔸 Honest, trusted tweakment advice to help you look & feel fab🔸Beauty journalist testing procedures🔸Meet the best practitioners, see real results *****@alicehartdavis.com Instagram Handle @alicehartdavis Instagram Followers 65.5K Follower Growth (2mo) +2% Type Micro Gender Female Enagagement Rate Location London, England, United Kingdom
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17. Sarah Cawood

Bio Did TV in the 90s/00s.Breast cancer survivorMidlife style/health/skincareBrutally honest. Highly relatableEnq: *****@asmtalent.co.uk Instagram Handle @sarahcawood Instagram Followers 58.8K Follower Growth (2mo) +3% Type Micro Gender Female Enagagement Rate Location Southend-on-Sea, England, United Kingdom
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18. Ruby Hammer

Bio Shop @rubyhammerbeauty at rubyhammer.com Makeup Artist @rubyhammerportfolioAmbassador @britishbeautycouncil *****@rubyhammer.com Instagram Handle @rubyhammer Instagram Followers 54.3K Follower Growth (2mo) +1% Type Micro Gender Female Enagagement Rate Location London, England, United Kingdom
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19. Nicola Londors

Bio 🏅Top Beauty & UK UGC Content Creator 💁🏻‍♀️ 38📍London, UK 🇬🇧💌 *****@nicolalondors.com🎀 Aesthetic Makeup & skincare that will give you FOMO Instagram Handle @nlondors Instagram Followers 51.9K Follower Growth (2mo) +4% Type Micro Gender Female Enagagement Rate Location London, England, United Kingdom
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20. Jane Cunningham

Bio Mid-life beauty journo. Tips, tricks, fun stuff & the good stuff #deinfluencing since forever. Join me on Substack for premium content 🙂 *****@gmail.com Instagram Handle @britbeautyblog Instagram Followers 38K Type Micro Gender Female Enagagement Rate Location London, England, United Kingdom
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21. Sarah Boyce

Bio ✨Fashion | Beauty | Lifestyle✨Stylist📍London & Surrey ✨Affordable luxury✨*****@luxurybrandsshowcase.com Instagram Handle @seenonsarah Instagram Followers 37.9K Type Micro Gender Female Enagagement Rate Location London, England, United Kingdom
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22. Sharon Harvey

Bio 💋17 Years Award-Winning Beauty Expert 🏆Top UK over 40 Make Up & Skincare Creator 📍 London *****@yahoo.co.uk Instagram Handle @backtoyoubeauty Instagram Followers 19.6K Follower Growth (2mo) +2% Type Micro Gender Female Enagagement Rate Location London, England, United Kingdom
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23. Eleanor Barkes

Bio •Empowering petite 40-somethings•London College of Style Stylist💃🏽•Fashion|Beauty |Self-care |UGC 💌*****@eleanorbarkes.comTransform your style👇🏽 Instagram Handle @eleanorbarkes Instagram Followers 19.1K Follower Growth (2mo) +27% Type Micro Gender Female Enagagement Rate Location Sheffield, England, United Kingdom
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24. Sascha Taylor-Curtis

Bio 💋UK Beauty Blogger, 41 #bbloggers🤡combo/#acne-prone skin #skincare💪Award-winning #beautyjournalism✍🏻Writing #beauty for 14 yrs❤️Proud Mum to Teddy *****@beautygeekuk.com Instagram Handle @beautygeeksascha Instagram Followers 8K Follower Growth (2mo) -1% Type Nano Gender Female Enagagement Rate Location London, England, United Kingdom
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25. Anna

Bio 𝗕𝗲𝗮𝘂𝘁𝘆, 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 & 𝘄𝗲𝗹𝗹𝗯𝗲𝗶𝗻𝗴 ✨️Makeup, travel stories & everyday moments💌 *****@gmail.com📍 Exeter, UK Instagram Handle @wiseandglowing Instagram Followers 4.1K Follower Growth (2mo) +7% Type Nano Gender Female Enagagement Rate Location Exeter, England, United Kingdom
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26. Elena Leslie

Bio London | Genuine beauty & lifestyle reviews |Travel | Restaurants | Sustainable | Young natural way | #skinover40 *****@gmail.com Instagram Handle @bestofbeauty_uk Instagram Followers 3.4K Type Nano Gender Female Enagagement Rate Location London, England, United Kingdom
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27. Emma Claire

Bio SKINCARE BACKED BY SCIENCE Specialist in Anti-ageing skincare Polynucleotides 🧬 @isclinical_uk stocklist ☁️Results & Relaxation 📲DM to Book *****@icloud.com Instagram Handle @beaute_by_emmaclaire Instagram Followers 1.8K Follower Growth (2mo) +3% Type Nano Gender Female Enagagement Rate Location Hyde, England, United Kingdom
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28. Laura Stephen

Bio I help busy women 40+ feel seen & confident with simple beauty & mindset tips. DM to join our community! *****@gmail.com Instagram Handle @lauraestephen Instagram Followers 1.7K Type Nano Gender Female Enagagement Rate Location United Kingdom
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29. Nichola White

Bio ☆ Beauty & Fashion Over 40 💋☆ Helping women rediscover their confidence 😎☆ ShopMy favs | UGC | Portfolio | Links 👇 *****@gmail.com Instagram Handle @looks_and_life_ Instagram Followers 2.4K Type Nano Gender Female Enagagement Rate Location Essex, England, United Kingdom
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