Top 30 UK Over 40 Beauty Influencers in 2026

1. Charlotte Tilbury

Bio Charlotte Tilbury MBE - President, Chairman, CCO & sole Founder of Charlotte Tilbury Beauty

Download my app at the link below! 💋 *****@charlottetilbury.com Instagram Handle @charlottetilbury Instagram Followers 7.5M Type Mega Gender Female Location London, England, United Kingdom
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2. Lisa Eldridge

Bio Pro MUA
Founder/CEO Lisa Eldridge Beauty
NY Times Bestselling Author
Ex Creative Director Lancome & Shiseido
Presenter of BBC History Doc Series *****@lisaeldridge.com Instagram Handle @lisaeldridgemakeup Instagram Followers 2.1M Type Mega Gender Female Location London, England, United Kingdom
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3. Trinny Woodall

Bio Founder & CEO @trinnylondon
Lyla’s Mother💛 makeup/skincare/style
It’s about evolution not reinvention *****@trinnylondon.com Instagram Handle @trinnywoodall Instagram Followers 1.6M Type Mega Gender Female Location London, England, United Kingdom
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4. Caroline Hirons

Bio Skin expert.
Founder @skinrocks
Aesthetics Ambassador @britishbeautycouncil
Board member @cew_uk
Ambassador @eveappeal
Red. *****@carolinehirons.com Instagram Handle @carolinehirons Instagram Followers 794K Type Macro Gender Female Location London, England, United Kingdom
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5. Nicola Chapman Haste

Bio Make up artist - enquiries contact *****@district.global Instagram Handle @nicolachapman Instagram Followers 578.2K Follower Growth (3mo) -2% Type Macro Gender Female Location Norwich, England, United Kingdom
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6. Julie Hannah

Bio Former Fashion/Beauty Editor
📺 as seen on @itv This Morning
Fashion & Beauty 50+
Also @scotstyleeditorhome
💌*****@juliehannah.com Instagram Handle @scotstyleeditor Instagram Followers 461.5K Type Macro Gender Female Location Glasgow, Scotland, United Kingdom
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7. Jo Baker

Bio #jobakermakeupartist
London Bird 🇬🇧 - living mostly in LA 🇺🇸
Founder - @bakeupbeauty
Agent - *****@forwardartists.com Instagram Handle @missjobaker Instagram Followers 290K Follower Growth (3mo) -1% Type Macro Gender Female Location Los Angeles, California, United States
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8. Pyal Patel

Bio Dr Pyal | Dermatology GP
Helping women with ageing well
Skincare truths •Hair health •Realistic Wellness
Founder @drpyal360
↓Weekly Tips & favourites *****@84world.com Instagram Handle @drpyal Instagram Followers 270.9K Type Macro Gender Female Location London, England, United Kingdom
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9. Sali Hughes

Bio Journalist, broadcaster, host of events, author of books, co-founder of @thebeautybanks, host of Beyond The Bathroom podcast. Contact: *****@Insanity.com Instagram Handle @salihughes Instagram Followers 255.6K Follower Growth (3mo) +1% Type Macro Gender Female Location United Kingdom
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10. Nadine Baggott

Bio 💄 Beauty Without The BS
💻 @thetimes Magazine contributor
📺 Beauty Presenter @thismorning
🎬 YouTube 33 million views
👥 Facebook Community & Profile *****@gleamfutures.com Instagram Handle @nadinebaggott Instagram Followers 239.3K Follower Growth (3mo) +1% Type Macro Gender Female Location London, England, United Kingdom
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11. Ruth Crilly

Bio British author and content creator. Sunday Times and Substack bestseller.
✍🏼 A Model Recommends
🏠 Casa Crilly
✉️ @thedopaminestudios *****@dopaminestudios.co.uk Instagram Handle @ruthcrilly Instagram Followers 217.3K Follower Growth (3mo) -1% Type Macro Gender Female Location United Kingdom
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12. Sam Bunting

Bio Founder of @drsamsskincare
Science-led skincare you can trust to transform ✨
Shipping worldwide 🌍
Award-winning. Cruelty free. Simplicity always. *****@drsambunting.com Instagram Handle @drsambunting Instagram Followers 189.5K Type Macro Gender Female Location London, England, United Kingdom
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13. Eilidh Moffat

Bio 🫧Your skincare mentor🫧
CIBTAC level 2 qualified facial skincare therapist
43yo navigating through mid-life
✉️ *****@theinfluencerpa.com
📍Glasgow Instagram Handle @addicted_to_face Instagram Followers 186.7K Follower Growth (3mo) -1% Type Macro Gender Female Location Glasgow, Scotland, United Kingdom
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14. Natalie Steinborn

Bio Anti-Optimisation skincare for women 40+ Evidence-led, pressure-free skin support because your skin isn’t a project *****@thebookingproject.com Instagram Handle @thebeautyrecluse Instagram Followers 151.1K Follower Growth (3mo) +1% Type Macro Gender Female Location United Kingdom
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15. Lisa Potter-Dixon

Bio Makeup artist represented by @aframe_agency
Co founder of @velvetsmokeltd
Home page @lpdathome
Portfolio, blog & links 👇
@beautybacked Trustee *****@lisapotterdixon.com Instagram Handle @lisapotterdixon Instagram Followers 105.7K Type Macro Gender Female Location London, England, United Kingdom
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16. Alice Hart-Davis

Bio 🔸 Honest, trusted tweakment advice to help you look & feel fab
🔸Beauty journalist testing procedures
🔸Meet the best practitioners, see real results *****@alicehartdavis.com Instagram Handle @alicehartdavis Instagram Followers 65.5K Type Micro Gender Female Location London, England, United Kingdom
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17. Sarah Cawood

Bio Did TV in the 90s/00s.
Breast cancer survivor
Midlife style/health/skincare
Brutally honest. Highly relatable
Enq: *****@asmtalent.co.uk Instagram Handle @sarahcawood Instagram Followers 59.6K Follower Growth (3mo) +4% Type Micro Gender Female Location Southend-on-Sea, England, United Kingdom
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18. Ruby Hammer

Bio Shop @rubyhammerbeauty at rubyhammer.com
Makeup Artist @rubyhammerportfolio
Ambassador @britishbeautycouncil *****@rubyhammer.com Instagram Handle @rubyhammer Instagram Followers 54.5K Follower Growth (3mo) +2% Type Micro Gender Female Location London, England, United Kingdom
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19. Nicola Londors

Bio 🏅Top Beauty & UK UGC Content Creator
💁🏻‍♀️ 38📍London, UK 🇬🇧
💌 *****@nicolalondors.com
🎀 Aesthetic Makeup & skincare that will give you FOMO Instagram Handle @nlondors Instagram Followers 51.9K Follower Growth (3mo) +6% Type Micro Gender Female Location London, England, United Kingdom
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20. Sarah Boyce

Bio ✨Fashion | Beauty | Lifestyle
✨Stylist
📍London & Surrey
✨Affordable luxury
✨*****@luxurybrandsshowcase.com Instagram Handle @seenonsarah Instagram Followers 37.6K Follower Growth (3mo) -1% Type Micro Gender Female Location London, England, United Kingdom
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21. Jane Cunningham

Bio Mid-life beauty journo. Tips, tricks, fun stuff & the good stuff #deinfluencing since forever. Join me on Substack for premium content 🙂 *****@gmail.com Instagram Handle @britbeautyblog Instagram Followers 37.3K Follower Growth (3mo) -2% Type Micro Gender Female Location London, England, United Kingdom
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22. Eleanor Barkes

Bio •Empowering petite 40-somethings
•London College of Style Stylist💃🏽
•Fashion|Beauty |Self-care |UGC
💌*****@eleanorbarkes.com
Transform your style👇🏽 Instagram Handle @eleanorbarkes Instagram Followers 22.6K Follower Growth (3mo) +51% Type Micro Gender Female Location Sheffield, England, United Kingdom
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23. Sharon Harvey

Bio 💋17 Years Award-Winning Beauty Expert
🏆Top UK over 40 Make Up & Skincare Creator
📍 London
*****@yahoo.co.uk Instagram Handle @backtoyoubeauty Instagram Followers 19.6K Follower Growth (3mo) +3% Type Micro Gender Female Location London, England, United Kingdom
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24. Sascha Taylor-Curtis

Bio 💋UK Beauty Blogger, 41 #bbloggers
🤡combo/#acne-prone skin #skincare
💪Award-winning #beautyjournalism
✍🏻Writing #beauty for 14 yrs
❤️Proud Mum to Teddy *****@beautygeekuk.com Instagram Handle @beautygeeksascha Instagram Followers 7.9K Follower Growth (3mo) -2% Type Nano Gender Female Location London, England, United Kingdom
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25. Anna

Bio 41 | ꜰɪɴᴅɪɴɢ ᴍʏ ꜱᴛʏʟᴇ & ᴍʏꜱᴇʟꜰ ✨ ɴʜꜱ ᴡᴏʀᴋᴇʀ 9-5 | ʙᴇᴀᴜᴛʏ ʟᴏᴠᴇʀ 5-9
• Beauty, travel & everyday moments ✨
💌 *****@gmail.com
📍 Exeter, UK Instagram Handle @wiseandglowing Instagram Followers 4.4K Follower Growth (3mo) +13% Type Nano Gender Female Location Exeter, England, United Kingdom
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26. Elena Leslie

Bio London | Lifestyle | Beauty | Travel | Restaurants | Sustainable | Genuine reviews ♥️ Fornasetti aesthetic *****@gmail.com Instagram Handle @bestofbeauty_uk Instagram Followers 3.4K Follower Growth (3mo) -1% Type Nano Gender Female Location London, England, United Kingdom
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27. Emma Claire

Bio SKINCARE BACKED BY SCIENCE
Specialist in Anti-ageing skincare
Polynucleotides 🧬
@isclinical_uk stocklist
☁️Results & Relaxation
📲DM to Book *****@icloud.com Instagram Handle @beaute_by_emmaclaire Instagram Followers 1.8K Type Nano Gender Female Location Hyde, England, United Kingdom
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28. Laura Stephen

Bio I help busy women 40+ feel seen & confident with simple beauty & mindset tips. DM to join our community! *****@gmail.com Instagram Handle @lauraestephen Instagram Followers 1.7K Type Nano Gender Female Location United Kingdom
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29. Nichola White

Bio ☆ Beauty & Fashion Over 40 💋
☆ Helping women rediscover their confidence 😎
☆ ShopMy favs | UGC | Portfolio | Links 👇 *****@gmail.com Instagram Handle @looks_and_life_ Instagram Followers 2.4K Type Nano Gender Female Location Essex, England, United Kingdom
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