Top 25 UK Over 40 Skincare Influencers in 2026

1. Trinny Woodall

Bio Founder & CEO @trinnylondon
Lyla’s Mother💛 makeup/skincare/style
It’s about evolution not reinvention *****@trinnylondon.com Instagram Handle @trinnywoodall Instagram Followers 1.6M Follower Growth (3mo) +2% Type Mega Gender Female Location London, England, United Kingdom
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2. Caroline Hirons

Bio Skin expert.
Founder @skinrocks
Aesthetics Ambassador @britishbeautycouncil
Board member @cew_uk
Ambassador @eveappeal
Red. *****@carolinehirons.com Instagram Handle @carolinehirons Instagram Followers 799.6K Follower Growth (3mo) +1% Type Macro Gender Female Location London, England, United Kingdom
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3. Julie Hannah

Bio Former Fashion/Beauty Editor
📺 as seen on @itv This Morning
Fashion & Beauty 50+
Also @juliehannah_home
💌*****@juliehannah.com Instagram Handle @scotstyleeditor Instagram Followers 472.3K Follower Growth (3mo) +2% Type Macro Gender Female Location Glasgow, Scotland, United Kingdom
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4. Natalie Steinborn

Bio Anti-Optimisation skincare for women 40+ Evidence-led, pressure-free skin support because your skin isn’t a project *****@thebookingproject.com Instagram Handle @thebeautyrecluse Instagram Followers 151.1K Follower Growth (3mo) +1% Type Macro Gender Female Location United Kingdom
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5. Ruby Hammer

Bio Shop @rubyhammerbeauty at rubyhammer.com
Makeup Artist @rubyhammerportfolio
Ambassador @britishbeautycouncil *****@rubyhammer.com Instagram Handle @rubyhammer Instagram Followers 55.2K Follower Growth (3mo) +2% Type Micro Gender Female Location London, England, United Kingdom
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6. Nicola Londors

Bio 🏅Top Beauty & UK UGC Content Creator
💁🏻‍♀️ 38📍London, UK 🇬🇧
💌 *****@nicolalondors.com
⬇️ Discount Codes Instagram Handle @nlondors Instagram Followers 52.4K Follower Growth (3mo) +2% Type Micro Gender Female Location London, England, United Kingdom
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7. Eleanor Barkes

Bio •Empowering petite 40-somethings
•London College of Style Stylist💃🏽
•Fashion|Beauty |Self-care |UGC
💌*****@eleanorbarkes.com
Transform your style👇🏽 Instagram Handle @eleanorbarkes Instagram Followers 29.1K Follower Growth (3mo) +52% Type Micro Gender Female Location Sheffield, England, United Kingdom
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8. Sharon Harvey

Bio Beauty Editor, Mua & Creator
Helping women find their way back to themselves beauty, skincare, makeup - 📍London
*****@yahoo.co.uk Instagram Handle @backtoyoubeauty Instagram Followers 19.8K Follower Growth (3mo) +1% Type Micro Gender Female Location London, England, United Kingdom
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9. Sascha Taylor-Curtis

Bio 💋UK Beauty Blogger, 41 #bbloggers
🤡combo/#acne-prone skin #skincare
💪Award-winning #beautyjournalism
✍🏻Writing #beauty for 14 yrs
❤️Proud Mum to Teddy *****@beautygeekuk.com Instagram Handle @beautygeeksascha Instagram Followers 7.9K Follower Growth (3mo) -1% Type Nano Gender Female Location London, England, United Kingdom
beautygeekuk.com + Follow Get Email Contact

10. Valerie Mackay

Bio I no longer use the name Embracingfifty
Follow me @valeriecmackay *****@ddaglobal.com Instagram Handle @embracingfifty Follower Growth (3mo) -100% Type Nano Gender Female Location United Kingdom
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11. Nicola Chapman Haste

Bio Make up artist - enquiries contact *****@district.global Instagram Handle @nicolachapman Instagram Followers 577.8K Follower Growth (3mo) -2% Type Macro Gender Female Location Norwich, England, United Kingdom
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12. Pyal Patel

Bio Dr Pyal | Dermatology GP
Helping women with ageing well
Skincare truths •Hair health •Realistic Wellness
Founder @drpyal360
↓Weekly newsletter *****@84world.com Instagram Handle @drpyal Instagram Followers 272.8K Follower Growth (3mo) +1% Type Macro Gender Female Location London, England, United Kingdom
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13. Nadine Baggott

Bio 💄 Beauty Without The BS
💻 @thetimes Magazine contributor
📺 Beauty Presenter @thismorning
🎬 YouTube 33 million views
👥 Facebook Community & Profile *****@gleamfutures.com Instagram Handle @nadinebaggott Instagram Followers 242.2K Follower Growth (3mo) +1% Type Macro Gender Female Location London, England, United Kingdom
youtube.com/channel/UCag0.. + Follow Get Email Contact

14. Sam Bunting

Bio Founder of @drsamsskincare
Science-led skincare you can trust to transform ✨
Shipping worldwide 🌍
Award-winning. Cruelty free. Simplicity always. *****@drsambunting.com Instagram Handle @drsambunting Instagram Followers 190.2K Type Macro Gender Female Location United Kingdom
drsambunting.com/blogs/sam-b.. + Follow Get Email Contact

15. Eilidh Moffat

Bio 🫧Your skincare mentor🫧
CIBTAC level 2 qualified facial skincare therapist
43yo navigating through mid-life
✉️ *****@theinfluencerpa.com
📍Glasgow Instagram Handle @addicted_to_face Instagram Followers 188.4K Follower Growth (3mo) +1% Type Macro Gender Female Location Glasgow, Scotland, United Kingdom
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16. Sarah Cawood

Bio Did TV in the 90s/00s.
Breast cancer survivor
Midlife style/health/skincare
Brutally honest. Highly relatable
Enq: *****@asmtalent.co.uk Instagram Handle @sarahcawood Instagram Followers 68.2K Follower Growth (3mo) +16% Type Micro Gender Female Location Southend-on-Sea, England, United Kingdom
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17. Anna

Bio 41 | ꜰɪɴᴅɪɴɢ ᴍʏ ꜱᴛʏʟᴇ & ᴍʏꜱᴇʟꜰ ✨ ɴʜꜱ ᴡᴏʀᴋᴇʀ 9-5 | ʙᴇᴀᴜᴛʏ ʟᴏᴠᴇʀ 5-9
• Beauty, travel & everyday moments ✨
💌 *****@gmail.com
📍 Exeter, UK Instagram Handle @wiseandglowing Instagram Followers 5.5K Follower Growth (3mo) +33% Type Nano Gender Female Location Exeter, England, United Kingdom
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18. Elena Leslie

Bio London | Lifestyle | Beauty | Travel | Restaurants | Sustainable | Genuine reviews ♥️ Fornasetti aesthetic *****@gmail.com Instagram Handle @bestofbeauty_uk Instagram Followers 3.3K Follower Growth (3mo) -2% Type Nano Location London, England, United Kingdom
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19. Nichola White

Bio ☆ Beauty & Fashion Over 40 💋
☆ Helping women rediscover their confidence 😎
☆ ShopMy favs | UGC | Portfolio | Links 👇 *****@gmail.com Instagram Handle @looks_and_life_ Instagram Followers 2.4K Type Nano Gender Female Location Essex, England, United Kingdom
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20. Emma Claire

Bio SKINCARE BACKED BY SCIENCE
Anti-ageing skincare Specialist
Polynucleotides 🧬
@isclinical_uk stocklist
☁️Results & Relaxation
📲DM to Book *****@icloud.com Instagram Handle @beaute_by_emmaclaire Instagram Followers 1.9K Follower Growth (3mo) +2% Type Nano Gender Female Location Hyde, England, United Kingdom
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21. Laura Stephen

Bio I help busy women 40+ feel seen & confident with simple beauty, skin care, nutrition & mindset tips. DM to join our community! *****@gmail.com Instagram Handle @lauraestephen Instagram Followers 1.7K Follower Growth (3mo) -3% Type Nano Gender Female Location United Kingdom
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